Strategic media planning is not what it once was. Thereafter, growth and success are dependent upon individual contributions to the bottom-line and gaining diverse skill sets which can be applied to other industries and professions outside of the advertising and media planning world, e.g. financial analysis, research or academic pursuits.
The success of the advertising strategy can literally make or break a business so it’s essential that it is handled early in the business’s inception. Based on recent job postings on ZipRecruiter, the digital media planner job market in both and the surrounding area is very active.
So there we have it. Successful online advertising is not only about getting eyeballs and some may also say, it is not a rocket science.” However, a digital planner requires the skillset to identify the right audience and find the best means to put the message across.
Media planning (this is about finding the most appropriate media channels to use in advertising a brand) also involves a lot of lateral-thinking in that the media planner must figure out exactly who the audience is, what the brand is like, and what all the possible media channels are for that particular audience and brand, and so on.
A media planner’s working hours are similar to that of the other professions within the advertising and marketing industry (i.e. between 35 and 40 hours per week), except when deadlines are approaching, or you’re required to give presentations or attend meetings outside of your normal working hours, that fit in around your client’s schedule.
Much like in the client services department of a traditional agency media planners carry out a lot of pre-campaign research. As a media planner, you’ll identify which media platforms will best advertise your client’s brand or product. It’s usual to start as a trainee, joining a team of senior planners and buyers.
To uncover the best approaches, we rounded up insights from agency media planners and marketers across sectors offering their two cents on where to begin. This is a more streamlined, faster, more effective and more cost efficient way to make a meaningful difference to our clients’ business and the lives of the people we work with.
Join us as a Digital Marketing Analyst and Planner. Google Ad Planner provides very insightful information such as Page Views and Unique Visitors, both of which are essential metrics while doing media planning. An experienced Media Planner with 10-19 years of experience earns an average total compensation of $68,565 based on 14 salaries.
It’s likely you could progress from the position of planning executive to that of a more experienced established planner or buyer after about a year. Experience in digital media buying and marketing strategy across multiple industries. We’re looking for someone with a minimum of three to four years of digital media planning experience in an ad agency.
We spoke to David Lau, a VP at the marketing agency iCrossing , where he heads paid search and programmatic media, to find out what being a digital media planner is all about. Print ads, commercials and other forms of traditional advertising rely on a mass model, meaning they direct a brand’s message to everyone all at once.
The Digital Media Planner will join a busy team that is responsible for planning digital advertising campaigns for an expanding list of advertisers and agencies. Media planners are key players in the advertising and marketing industry. Today, two experts from Media will introduce their jobs to us: Johannes Trüdinger, team lead digital media planner and Maike Märtterer, junior digital media planner.